Avacasa LLC ("we," "us," or "our") operates the Avacasa mobile application and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide to Us

• Account Information: When you create an account, we collect your name, email address, password, and optional profile information such as age and gender.
• Beauty Profile: We collect information about your beauty preferences, including skin type, hair type, style preferences, and location (city) to personalize your experience.
• Images and Photos: You may upload photos for AI-powered beauty analysis, wardrobe management, and style recommendations.
• Voice Data: When you use voice features to interact with Ava, our AI assistant, we process your voice input to provide responses and recommendations.
• User Content: We collect content you create through the Service, including chat messages, wardrobe items, outfit combinations, and saved reports.

1.2 Information Collected Automatically

• Usage Data: We collect information about how you interact with the Service, including features used, time spent, and actions taken.
• Device Information: We collect device type, operating system version, unique device identifiers, and mobile network information.
• Location Data: We collect city-level location information you provide to deliver weather-based recommendations and localized content.
• Analytics Data: We use analytics services to understand usage patterns and improve the Service.

2. How We Use Your Information

We use the information we collect to:

• Provide and Personalize the Service: Deliver AI-powered beauty analysis, style recommendations, and personalized content based on your profile and preferences.
• Process Your Requests: Analyze uploaded images, process voice commands, generate beauty reports, and provide outfit recommendations.
• Improve Our Service: Understand usage patterns, develop new features, and enhance user experience.
• Communicate With You: Send service updates, respond to inquiries, and provide customer support.
• Ensure Security: Detect and prevent fraud, abuse, and security incidents.
• Comply With Legal Obligations: Meet regulatory requirements and respond to legal requests.

3. How We Share Your Information

3.1 Third-Party Service Providers

We share your information with third-party service providers who perform services on our behalf:

• Firebase (Google): Authentication, database, and cloud storage services.
• Google Cloud Platform: AI and machine learning services for beauty analysis.
• OpenAI and Google Gemini: AI-powered chat, voice interaction, and content generation.
• Analytics Providers: Services that help us understand app usage and improve our Service.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.4 With Your Consent

We may share your information for any other purpose with your consent.

4. Data Storage and Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. Your data is stored on secure servers provided by Firebase and Google Cloud Platform.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

5. Your Privacy Rights

5.1 Access and Update

You can access and update your account information and beauty profile at any time through the app settings.

5.2 Data Deletion

You can request deletion of your account and associated data by contacting us at support@avacasa.ai. We will delete your information within 30 days, except where we are required to retain it for legal purposes.

5.3 Data Portability

You can request a copy of your data in a portable format by contacting us.

5.4 Opt-Out of Communications

You can opt out of promotional communications by following the unsubscribe instructions in those messages or by updating your preferences in the app.

6. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information:

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You can opt out of the sale of your personal information. Note: We do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at support@avacasa.ai.

7. Children's Privacy

Our Service is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your country. By using the Service, you consent to the transfer of your information to the United States and other countries.

9. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

10. Analytics and Tracking

We use analytics services to collect and analyze usage data. On iOS devices, we will request your permission before collecting any tracking data in accordance with Apple's App Tracking Transparency framework. You can manage these preferences in your device settings.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

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